We also create Realtor (co-op) Sales Promotions. Our greatest customers can be our local real estate agents. It is very important that a comprehensive Realtor incentive program be designed and implemented. It should mirror the style and image of the community’s campaign and create excitement with the agents.
Projects with Purpose
A curated showcase of recent work across design, strategy, and creativity.
Alabama
| Location | Community Name | Project Type | Acres | Lots |
|---|---|---|---|---|
|
Birmingham, AL |
High Chapparel |
Traditional Subdivision / non-resort |
400 |
200 |
|
Birmingham, AL |
Chapel Hills |
Traditional Subdivision / non-resort |
600 |
450 |
|
Chapel Hills |
Carrington Lakes |
Master Planned Golf Community / non-resort |
1,400 |
800 |
|
Huntsville, AL |
The Ledges |
Neo-traditional Golf Community / non-resort |
550 |
700 |
California
| Location | Community Name | Project Type | Acres | Lots |
|---|---|---|---|---|
|
Chino Hills, CA |
Oakcrest Country Club |
Golf Community / non-resort |
400 |
200 |
|
Palm Springs, CA |
The Hideaway |
Master Planned Golf Community / non-resort |
1,000 |
1,100 |
|
Indio, CA |
Indian Palms |
Master Planned Golf Community / non-resort |
1,500 |
1,100 |
|
La Jolla, CA |
Rancho Bernardo |
Master Planned Golf Community / non-resort |
6,000 |
4,100 |
|
Palm Desert, CA |
Mission Hills |
Master Planned Golf Community / non-resort |
60 |
43 |
Florida
| Location | Community Name | Project Type | Acres | Lots |
|---|---|---|---|---|
|
Lake Powell, FL |
Wild Heron |
Resort Second Home Golf Community |
600 |
593 |
|
Orlando, FL |
The HideawayHunter’s Creek |
Master Planned Golf Community / non-resort |
4,000 |
3,100 |
|
Tampa, FL |
Westchase |
Master Planned Golf Community / non-resort |
2,200 |
1,800 |
|
Miami, FL |
The Hammocks |
Master Planned Golf Community / non-resort |
10,000 |
5,000 |
Georgia
| Location | Community Name | Project Type | Acres | Lots |
|---|---|---|---|---|
|
Atlanta, GA |
Laurel Springs Golf & Country Club |
Master Planned Golf Community / non-resort |
650 |
750 |
|
Villa Rica, GA |
Mirror Lake Country Club |
Master Planned Golf Community / non-resort |
1,500 |
1,200 |
|
Paulding, GA |
Creekside Country Club |
Master Planned Golf Community / non-resort |
600 |
1,200 |
|
Clayton, GA |
Ellenwoode Township |
Neo-traditional Community / non-resort |
400 |
500 |
|
Alpharetta, GA |
Thornberry |
Tradition Subdivision / non-resort |
300 |
100 |
|
Cumming, GA |
Windermere |
Master Planned Golf Community / non-resort |
1,300 |
1,500 |
|
Savannah, GA |
The Ford Plantation |
Master Planned Golf Community / resort |
1,800 |
400 |
|
Savannah, GA |
Savannah Quarters |
Master Planned Golf Community |
2,600 |
2,200 |
|
Toccoa, GA |
Currahee Club |
Gated Lakefront Jim Fazio Golf Community |
1,200 |
850 |
|
Gainesville, GA |
Marina Bay |
Gated Lakefront Private Marina Community |
300 |
251 |
Mississippi
| Location | Community Name | Project Type | Acres | Lots |
|---|---|---|---|---|
|
Jackson, MS |
Reunion |
Master Planned Golf Community / non-resort |
2,200 |
2,500 |
Missouri
| Location | Community Name | Project Type | Acres | Lots |
|---|---|---|---|---|
|
Kansas City, MO |
The National Golf Club of Kansas City |
Master Planned Golf Community / non-resort |
800 |
750 |
North Carolina
| Location | Community Name | Project Type | Acres | Lots |
|---|---|---|---|---|
|
Cashiers, NC |
Cedar Hill |
Mountain Community / non-resort |
400 |
300 |
|
Charlotte, NC |
Highland Creek |
Master Planned Golf Community / non-resort |
1,800 |
2,100 |
|
Maggie Valley, NC |
Maggie Valley Resort |
Golf Resort Community |
350 |
200 |
|
Raleigh, NC |
Bedford |
Neo-traditional Community / non-resort |
600 |
1,850 |
|
Raleigh, NC |
Wakefield Plantation |
Master Planned Golf Community / non-resort |
2,200 |
1,500 |
Ohio
| Location | Community Name | Project Type | Acres | Lots |
|---|---|---|---|---|
|
Springfield, OH |
Windy Knoll Golf Club |
Master Planned Golf Community / non-resort |
600 |
300 |
|
Columbus, OH |
Westchester Golf Club |
Master Planned Golf Community / non-resort |
600 |
400 |
Pennsylvania
| Location | Community Name | Project Type | Acres | Lots |
|---|---|---|---|---|
|
Avondale, PA |
Hartefeld National Golf Club |
Master Planned Golf Community / non-resort |
600 |
450 |
South Carolina
| Location | Community Name | Project Type | Acres | Lots |
|---|---|---|---|---|
|
Columbia, SC |
The Summit |
Master Planned Community / non-resort |
1,500 |
1,250 |
|
Myrtle Beach, SC |
Prestwick Country Club |
Master Planned Golf Community / non-resort |
600 |
450 |
Tennessee
| Location | Community Name | Project Type | Acres | Lots |
|---|---|---|---|---|
|
Nashville, TN |
The Governor’s Club |
Master Planned Golf Community / non-resort |
600 |
450 |
|
Nashville, TN |
Laurelbrooke |
Master Planned Golf Community / non-resort |
600 |
550 |
Texas
| Location | Community Name | Project Type | Acres | Lots |
|---|---|---|---|---|
|
Houston, TX |
Greatwood |
Master Planned Golf Community / non-resort |
5,000 |
3,500 |
|
Lajitas, TX |
Lajitas |
Master Planned Golf Community / non-resort |
22,000 |
8,500 |
Mexico
| Location | Community Name | Project Type | Acres | Lots |
|---|---|---|---|---|
|
Mazatlan, MEX |
Estrella del Mar |
Master Planned Golf Community / resort |
800 |
1,200 |
|
Mazalan, MEX |
Estrella del Mar |
Gated Arthur Hills Golf Ocean Front Community |
800 |
250 |
Costa Rica
| Location | Community Name | Project Type | Acres | Lots |
|---|---|---|---|---|
|
Costa Rica |
Los Suenos |
Gated Ocean Front Marina Golf Resort |
500 |
250 |
providing
consultation services
V
Projects are qualified or chosen based on the participants, the deal structure and its potential to perform.
The firm’s philosophy is, “great teams make great projects”. Time and time again they have shown that in order to be successful you must understand, trust and respect each member of the team. They have worked on some of the finest planned communities in the country and with some of the most notable land developers.
Their dedication to excellence and results-driven approach has positioned them among the most respected circles in land development. With a growing network of clients, collaborators, and trusted industry partners, they are recognized for their deep understanding of what makes a project succeed—both on paper and in the field. Active members of ULI, the National Association of Home Builders, the Association of Realtors, the Congress for New Urbanism, and the Crittenden Conference group, they’ve held leadership roles and been featured speakers across these respected organizations.
Southcreek has contributed to every phase of community development—from revitalizing existing neighborhoods to bringing new, master-planned communities to life. Their team has the ability to assess and refine land plans, assemble builder programs, craft community branding, and maintain sales velocity at or above expectations. Whether it’s a resort-scale master plan or a neo-traditional urban infill, they bring the vision, connections, and structure to drive funding, engage the right builders, retire debt, and deliver profitable outcomes—the true mark of a successful project.
Purpose Driven
Strategic Planning
We have found that by getting all the member firms of the development team together for a charette or strategic planning session, mistakes can be avoided and communication is quickly fostered that is invaluable to the development process. We help the client set up and conduct these sessions as well as draft the results and decisions made.
These sessions also help to finalize the overall positioning indicated by our market research, focus studies, or feasibility reports. We set a timeline for the project, its annual sales and marketing program and decide our long-range development strategies. In addition to overseeing the charette sessions, we will offer an array of services in the consultation contract, which can be customized to meet the client’s specific needs.
Narrative Building
Community Positioning & Packaging
Before a project is ever inked we know how important it is to determine what its positioning will be based on the buyer profiles, market niches and active builders in the market. We know that the amenity must fit the plan and that the product must absorb at the right momentum needed.
We help put these positioning programs together as well as the master planning and product mix long before the deal is shown to the investors or funding sources.
- Land planning for lot sizes, lot pricing, lot-to-value ratios and product mixes.
- Master community architectural styling and merchandising
- Amenity Mixes and site designs
- Phasing and lot absorption schedules / Home sales absorption rates
- Builder programs and marketing fee structures
- Funding and Venture Structuring
We believe in the holistic approach and are most effective when we are included early on in the development process. We have learned that if the product mix and land plan are right, sales come easier and at a much lower cost. We like to work closely with the land planning firm and engineers so that sales and marketing are not forgotten in this crucial stage of the project. Plus, working together helps create the best “package” or overall design and mixed-use program for your community’s “positioning”.
Data-Driven Insight
Market Research
Many times, long before the professional research firms are brought in, we must evaluate what the market has to offer and whether the project is feasible.
This could result in a complete Investment Opportunity Summary or simply a quick overview of what the product mix should be along with a recommendation of what amenities should be considered.
When necessary we conduct focus studies, interview local builders, Realtors, bankers, appraisers and chamber officials. This helps us help the client understand what the environment is for new growth and the market activity.
We can determine what information is needed, draft the results or our interviews and determine how much further research would be needed to placate the funding sources or create an investment proforma. We have relationships with some of the best research firms in the country and know how to help them evaluate the project and its needs.
Strategic Partnerships
Builder Programs
If a project is in need of a builder program or has price segmentation such as multiple neighborhood pods, we will help recruit national, regional or local builders and set up the master builder contracts, the product mix and the lot purchase agreements to be offered.
Builders appreciate hearing how we can help them make their margins and sales goals. They realize we understand their business and that you – the developer – have made a good decision to bring us on board to insure that there is a cohesive sales and marketing program for the community. We are also good third party mediators and sounding boards for the builder group.
Builder members enjoy our expertise and the guidance we can offer with home plan designs, product specifications, sales operations and sales collateral. As a part of your consultation agreement, we would offer the builder members contracted for the community these types of services as well. This, too, assures better relations, sales success and communication with the builder team.
We can help the builders with sales training, sales presentations, the community’s sales operation and prospective buyer tracking. Generating traffic is so costly in today’s market that not only should the developer oversee this, but also the sales management of the traffic created.
The fact is, no matter how great your community, if the home products are not right, or the sales force unskilled, your momentum will suffer. We train all the agents as well as the hostesses and golf club staff on how to “talk” or sell the lifestyle not just the price ranges or “sticks and bricks”. We would oversee the design and construction of the sales and information center for the community and its sales displays.
Narrative Building
Sales Operations & Sales Training
Our extensive sales training experience and sales operation start up means there are very few sales issues that we have not already worked through or provided solutions for in our nationwide consultation services.
We have the expertise of setting up a complete sales operation including any of the scope of services listed below:
- Policy & Procedures
- Welcome Centers
- Sales Scripts
- Prospect Registration
- Sales Collateral
- Realtor Promotions
- Sales Displays
- Phone Scripting
- Sales Reports
- Compensation
- Sales Signage
- Customer Tracking
- Internet Dialogue
- Follow up Programs
- Pre-sale Programs
- Resident Relations
- Referral Programs
- Banker Outreach
Strategy Meets Story
Marketing
If a project is in need of a builder program or has price segmentation such as multiple neighborhood pods, we will help recruit national, regional or local builders and set up the master builder contracts. At the start up of every project, a clear positioning or brand must be defined. From this comes the project’s sales and marketing strategy including all publicity, special events and promotions. Weekly or monthly meetings of the development team are held. We help you conduct the meetings and set up the agenda as well as the distribution of minutes. This way an effective chain of command is created and the team is encouraged to work together effectively.
We are involved in nearly all the components needed for the creation and implementation of a planned community. We work closely with you to determine where our focus will be and how extensive our services are in order to get the job done rapidly and cost effectively. Our goal is to complete the consultation work and leave the community running efficiently with a successful land plan, builder program, sales system and marketing operation in place.
Success stories from
luxury clients
V
Our clients expect nothing less than exceptional service, seamless transactions, and extraordinary results. Hear from buyers and sellers who have trusted Southcreek Luxury Properties to deliver an unparalleled experience.
"Susan’s knowledge of luxury properties and her ability to anticipate our needs made the entire experience seamless. From land acquisition to the final walk-through, every step was handled with care and precision."
"As a builder, I’ve worked with many agents—but no one delivers the level of insight, foresight, and follow-through that Susan does. She doesn’t just guide the process—she elevates it."
"We trusted Southcreek Luxury Properties with our first luxury development project, and Susan gave us a clear path forward from day one. Her market understanding and strategic vision were invaluable."
"Working with Susan felt like having a trusted advisor in our corner. Her attention to detail, discretion, and deep understanding of the luxury market made us feel confident every step of the way.
